What's in a Logo?
If you look at the center of this logo, you can see two people
enjoying a Tostito chip with a bowl of salsa. This logo conveys
an idea of people connecting with each other.
At first, this logo might not make much sense. But if you look
closely, you'll see the number 1 in the negative space between
the F and the red stripes. I also love how this logo communicates
a feeling of speed.
The Milwaukee Brewers is a professional
baseball team from Milwaukee , Wisconsin (well, duh…). Their
logo is actually made up of the letters M (on top) and B (below
the m). These two letters also form a baseball glove.
This simple looking logo actually carries a lot
of information. First of all you can see the letters N and W,
the first two letters of the brand name. But what most people
don't see is the compass that points to the Northwest, another
reference to the brand name.
This logo doesn't seem to hide much at first sight,
but it gives you a little insight in the philosophy behind the
brand. First of all, the yellow swoosh looks like a smile: Amazon
wants to have the best customer satisfaction. The swoosh also
connects the letters a and z, meaning that this store has everything
from a to z.
The old logo of Baskin Robbins had the number
31 with an arc above it. The new logo took this idea to the next
level. The pink parts of the BR still form the number 31, a reference
to the 31 flavors.
Do you see any arrows on FedEx’s logo? Don't
scroll down for the answer until you've given up finding it!!